From fundraising strategies to marketing tactics, there are several technology trends affecting the future of the nonprofit sector.
Whether networking with donors or collaborating with constituents, it’s important to look ahead when investing in the future of your nonprofit.
Follow along as we list four technology trends to watch in 2018.
1. Mobile Fundraising
Of the many trends expected to impact the nonprofit sector, mobile fundraising remains at the top of the list.
Online giving is on the rise: 85 percent of North American nonprofits accept online donations. Additionally, of the 98 percent of North American nonprofits that have a website, 80 percent of them are compatible with mobile devices.
Knowing this, nonprofits can benefit from being active in the online space. Allowing for online fundraising pages and apps makes it possible for individuals to donate and engage with your cause in a way that’s convenient for them.
Just take a look at the laundry list of mobile fundraising apps available for nonprofits to choose from.
Similarly to mobile fundraising, data shows that organizations are investing more time in collaborative activities. Yet, many nonprofits aren’t sufficiently equipped with the technology they need to do so.
From board members to employees to volunteers, nonprofits can benefit from implementing collaboration tools to organize communications, projects and documents from start to finish.
Take it from United Way of Wayne and Holmes Counties in Wooster, Ohio. The organization leverages technology designated for nonprofits to manage taskforce collaboration with members and leaders in the community.
Another trend impacting the nonprofit sector is the art of storytelling.
To make donors care about, remember and contribute to your nonprofit, use the power of storytelling. This approach draws an emotional reaction from interested donors and volunteers, making them more inclined to support your cause.
This is made simple with technology. A tool that enables you to consolidate and manage messages and easily share articles and email newsletters is ideal for improving donor retention.
Moving forward, this is an important trend to watch as nonprofits utilize different platforms to share their story—and ultimately influence giving behavior.
With various social platforms, such as YouTube, LinkedIn, Facebook, Twitter, Instagram, Pinterest, and Snapchat, nonprofits can and should be active on social media to cultivate relationships and build brand awareness.
In 2018 alone, the number of social network users is expected to grow exponentially. This provides nonprofits with a unique opportunity to collaborate and connect with constituents.
As detailed in The 2017 Global NGO Online Technology Report, global nonprofit organizations agree that social media is most effective in the following online activities:
- Promoting brand awareness
- Influencing social change
- Recruiting volunteers and event attendees
- Increasing fundraising
With the rise of social platforms, nonprofits should take advantage of social media to nurture online communities.
Interested in learning how nonprofits are using technology to advance everyday operations and achieve their missions? Click here to see Cureo in action.